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Wave
Direction: Hair transplant
CASE: THE HISTORY OF SEARCH ENGINE PROMOTION IN GOOGLE AND YANDEX
How to increase the number of applications for hair transplantation by 30 times
with the cost of the procedure of 157 thousand rubles
619.60х
The growth of the monthly flow of site visits
coming from search engines
7.664 visits
How many times have users
visited the site from the search
Task:
“I need more applications for hair transplantation for 157 thousand rubles to come to my clinic”
Before starting the work, we assessed the situation:
We analyzed the summary data
Here is a report from Yandex.Metrica
on the site "волосы-пересадка.рф"
Data in the report for the period October-November 2023
5 visits per month were received from the search
Collecting the semantic core
- We receive information from the customer about his services
- We check traffic on key queries by region
- We leave requests with traffic, filter out requests without traffic
An example of a semantic core:
Why: The semantic core is collected to identify and use keywords and phrases that potential customers enter into
search engines to improve the visibility and promotion of the site
search engines to improve the visibility and promotion of the site
Analysis of competitors on the block structure
- We analyze the competitors who are in the top
- We fix their block structure
- We are building a hybrid block structure
Example of the block structure:
Why: Analyzing the structure of the page blocks of competitors' websites allows us to identify the best solutions used in the market and create a hybrid structure that surpasses each competitor. Thanks to this, our site becomes more convenient and relevant for users and the Google and Yandex search engines, providing superiority over competitors
Analyzing competitors for keywords
- We analyze the competitors who are in the top
- We fix their keywords
- We determine how many keywords should be used in the text
Why: Analyzing competitors for keywords allows us to study sites that are in the top of search engines and fix their keywords. We determine the required number of keywords in the text by calculating the arithmetic mean among the top 10 competitors. Based on this data, we form a technical task for writing texts in order to use all important keywords. This ensures the creation of the most relevant content, covering the semantic core as much as possible and increasing our visibility in search engines
Optimization and creation of new content
- We completely change the block structure, design and keywords
An example of content optimization:
Why: Creating high-quality content that meets the needs of users and search engines helps to increase the relevance of the site and improve its position in the search results
Working with the reference mass
- Permanent links: Links that remain on reputable resources indefinitely. These links contribute to a long-term increase in trust in the site and its credibility.
Why: These actions are aimed at increasing trust in our site and improving its position in the Google search engine, as search bots take into account the number and quality of external links
As a result:
7 664 visits - How many times have users visited the site from the search
Before:
5 visits
October - November 2023
After:
3.098 visits
February - March 2024
Final results:
Yandex
43
9
Average position
17
66%
Queries in the top-10
Data for the period: 06.10.2023–17.03.2024
Do you want to do the same? Leave a request for a free audit, and we will find an effective solution to your problem
Our contacts:
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Customer feedback on our work
Roman Gromov
“I started my business in March 2023, and immediately launched contextual advertising. After the domain turned six months old, I thought about SEO and turned to Boris and his team. Already in the fifth month, the number of SEO applications exceeded contextual advertising. I'm glad there are applications, everything is fine.”
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