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GEO DRIVE
Direction: Car rental in Georgia
CASE: HISTORY OF SEARCH PROMOTION IN GOOGLE AND YANDEX
We have increased the growth of monthly income on the site from users
from search engines to 150 times.
1144.63х
Growth in the monthly flow of site
sessions that came from search engines
25987 visits
This is the number of times users
came to the site from the search engine
Alexey Eliseev
Owner of Geodrive
Task:
“Increase the monthly profit from visitors who came to the site from search engines."
Before starting the work, we assessed the situation:
We analyzed the input data
Here is a report from Yandex.Metrica
on the site geodrive.info
Data in the report for the period: October-November 2023
Data in the report for the period: October-November 2023
Search results received 8 sessions per month
Collecting the semantic core
- We get information from the customer about their services
- Checking traffic on key queries by region
- We leave requests with traffic, filter out requests without traffic
Example of a semantic core:
Why: The semantic core is used to identify and use keywords and phrases that potential customers enter into search engines to improve site visibility and promotion.
Analysis of competitors on the block structure
- We analyze competitors who are in the top category
- Fixing their block structure
- Building a hybrid block structure
Example of block structure:
Why: Analyzing the page block structure of competitors ' sites allows us to identify the best solutions used in the market and create a hybrid structure that surpasses each competitor. This makes our site more user-friendly and relevant for users and Google and Yandex search engines, providing an advantage over competitors.
Analyzing competitors for keywords
- We analyze competitors who are in the top category
- We fix their keywords
- We determine the number of keywords to use in the text
Why: Analyzing competitors for keywords allows us to study sites that are in the top of search engines and capture their keywords. We determine the required number of keywords in the text by calculating the arithmetic mean among the top 10 competitors. Based on this data, we create a technical task for writing texts in order to use all the important keywords. This ensures that the most relevant content is created, covering the semantic core as much as possible, and increasing our visibility in search engines.
Optimization and creation of new content
- Completely changing the ad block structure, design, and keywords
Example of content optimization:
Why: Creating high-quality content that meets the needs of users and search engines, helps to increase the site's relevance and improve its position in the search results
Working with the reference mass
- Rental Links: Temporary links placed on reputable resources for a certain period of time. They help you temporarily increase your site's link mass and visibility.
Why: These actions are aimed at increasing the credibility of our site and improving its position in the Google search engine, as search bots take into account the number and quality of external links
As a result:
Increased the growth of monthly revenue on the site from users from search engines in 150 times.
Before:
8 visits
October-November 2023
After:
9,157 visits
June-July 2024
Final results:
Yandex
37
7
Average position
5
69.2%
Queries in the top-10
Data for the period: 14.10.2023–14.07.2024
Do you want to do the same? Leave a request for a free audit, and we will find an effective solution to your problem
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