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How did we achieve the result?

How did we achieve the result?

Case – GorMedCentr

Case: SEO promotion of the hair transplant clinic website

How to increase the number of applications for hair transplantation by 30 times

with the cost of the procedure of 1600 dollars

Roman Gromov

The owner of the GorMedCenter clinic

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The task from Roman

“I need more applications to come to my clinic for medical surgery for $1,600”

The clinic is engaged in cosmetology services of hair transplantation

At the start of the work, many of the submitted pages were missing from the search query, we optimized the site by increasing the number of queries in the target TOP-10

TO THE RESULTS

How did we achieve the result?

Collecting the semantic core

The semantic core is the key to attracting traffic.

Collecting the semantic core

The semantic core is the key to attracting traffic.

Why? The semantic core is collected to identify and use keywords and phrases that potential customers enter into search engines to improve the visibility and promotion of the site

Without working out the semantic core, it's impossible to create a website that will bring applications from search engines.

Our steps:

We receive information from the customer about his services
We check traffic on key queries by region
We adding requests with traffic, filter out requests without traffic

what is semantic core collection?

We analyze all possible search queries of your potential customers and create landing pages for them in order to attract maximum targeted traffic to your site.  This approach allows you to accurately match the interests of the audience and consistently attract new customers for a wide range of requests related to your services.

An example of a semantic core:

Analysis of competitors on the block structure

The most important stage in creating the most informative page of the site to ensure a complete response to the user's request, according to the search engine.

Analysis of competitors on the block structure

The most important stage in creating the most informative page of the site to ensure a complete response to the user's request, according to the search engine.

Why? Analyzing the structure of the page blocks of competitors' websites allows us to identify the best solutions used in the market and create a hybrid structure that surpasses each competitor. Thanks to this, our site becomes more convenient and relevant for users and the Google search engine, providing superiority over competitors

what is the block structure on a page?

This is the organization of information on the site, where all content is divided into convenient and understandable "blocks" or "sections". Each block represents a separate piece of information, such as a title, text, image, or button.

These blocks are arranged so that it is easy for the user to find what they need: first they see the important things, then the details, and then additional materials, if they are needed. A good block structure makes the site easy to navigate, helps you navigate quickly and perceive information better.

Our approach:

We analyze competitors who are in the top of the search
We fix their block structure
We are building a hybrid block structure that will surpass all analyzed competitors

When the search engine determines the positions of sites in the search results for a search query, it sends a Search bot to each of the sites, which visits the pages and looks at whether the content of the page fits the search query or not. The block structure is crucial in determining the site's position in the search. A poorly designed block structure will not allow the site to enter the TOP of the search results.

What else is useful for the correct block structure on the site?

Improves the user experience
When the information is presented in clear blocks, it is easier for people to find the data they need, and they are happy to stay on the site longer. This increases the likelihood that they will perform a targeted action, for example, place an order or contact you.
Increases conversion rate
A convenient structure guides users along the path leading to a targeted action (for example, to a purchase). If the blocks are arranged logically and clearly, visitors can more easily find the necessary buttons or forms, which increases the likelihood of completing a purchase or application.
Creates a visually pleasing and professional look
A clear block structure makes the site neat and thoughtful, which inspires trust among users. This is especially important for customers who perceive the appearance of the site as an indicator of the company's professionalism.

A good block structure is like a clear and simple instruction: it helps users quickly find what they need and facilitates their interaction with the site.

Example of the block structure:

Analyzing competitors for keywords

This is necessary for the subsequent creation of SEO content focused on user search queries.

Analyzing competitors for keywords

This is necessary for the subsequent creation of SEO content focused on user search queries.

Why? Analyzing competitors for keywords allows us to study sites that are in the top of search engines and fix their keywords. We determine the required number of keywords in the text by calculating the arithmetic mean among the top 10 competitors. Based on this data, we form a technical task for writing texts in order to use all important keywords. This ensures the creation of the most relevant content, covering the semantic core as much as possible and increasing our visibility in search engines

What are keywords and what do we use them for?

Keywords are individual words or phrases that people type into a search engine when they search for information. For example, if someone is looking for “buy a smartphone inexpensively,” these words are the key ones. On the site, keywords help search engines understand what your site is about and show it to users when they search for similar things.

Our approach:

We analyze the competitors who are in the top
We fix their keywords
We determine how many keywords should be used in the text

We conduct a detailed keyword analysis to understand which terms your competitors use and how often. Search engines pay attention to the number of keywords on the site, so using them correctly is one of the most important elements of successful promotion. Based on this analysis, we add keywords to your site so that it becomes more visible to search engines and appears more often in search results. This helps to attract exactly the audience that is interested in your services.

Using keywords is important because:

The site is easier to find
When a site has popular keywords, it appears more often in search results. For example, if your smartphone website has the words “inexpensive smartphones” or “discounted smartphones,” it will be easier for people who are interested in such topics to find it.
Attracting the right audience
Keywords help to attract those who are really interested in your products or services. This increases the chances that visitors will become customers, as the site shows exactly what they were looking for.
Increasing trust in the site
If users find a site based on their queries, it seems useful and relevant to them, and this increases the credibility of the site.

In simple terms, keywords are clues for search engines that can help bring more people to your website who are interested in your products or services.

Optimization and creation of new content

Well-optimized and thought-out content is a crucial stage of the sales funnel.

Working through the pages of the site using SEO content

Publishing the most meaningful pages on the site in order to provide the most complete answers to user queries from the point of view of the search engine.

We completely change the block structure, design and keywords

Why? Creating high-quality content that meets the needs of users and search engines helps to increase the relevance of a site and improve its position in search results

Well-optimized and well-thought-out content is a key stage in the sales funnel, and the main function of a website that turns visitors into customers

We make your site attractive and understandable so that every visitor stays longer and moves on to action. Optimization and thoughtful content helps the site stand out from the competition, providing your business with a flow of customers and sales growth

An example of ready-made SEO content:

Working with the link mass

The purchase of a link mass is one of the key tools for bringing a site to the top of the Google search engine results

Working with the link mass

The purchase of a link mass is one of the key tools for bringing a site to the top of the Google search engine results

Why? These actions are aimed at increasing the trust in the site and improving its position in Google's search engine, as search bots take into account both the number and the quality of external links

Links from reputable sites are the path to Google's trust and growth on the TOP

Links from other sites help to increase the credibility of your site in the eyes of Google. When reputable resources link to your site, Google takes it as a signal that your site deserves attention and is useful to users. The more such links there are, the higher the site rises to the TOP.  To put it simply, it's like word of mouth, only for search algorithms

We purchase three types of links to improve the visibility of our site in the Google search engine:

Rental links: Temporary links posted on reputable resources for a certain period of time. They help to temporarily increase the link mass and visibility of the site.
Permanent links: Links that remain on reputable resources indefinitely. These links contribute to a long-term increase in trust in the site and its credibility.
Permanent article links: Links integrated into articles on reputable resources. These links help not only in increasing the link mass, but also in creating contextual mentions, which increases the relevance of the site to search engines.

Examples of permanent article links:

As a result:

the number of visits to the site has increased 42 times, and the number of monthly applications on the site has increased 30 times

Before:

340 visits

27 applications

July - August 2023

After:

14 277 visits

325 applications

February - March 2024

Final results:

791 applications

Requests on the site from visitors who came from search engines

60 766 visits

How many times have users visited the site from the search
Google and Yandex

Data for the period: 01.07.2023–17.03.2024

Google

15%

71.2%

Percentage of requests in the TOP-10

Customer feedback on our work

Roman Gromov

The owner of the GorMedCenter clinic

“I started my business in March 2023 and immediately launched contextual advertising. After six months, I turned to SEO and Boris and his team. In the fifth month, the number of applications for SEO exceeded contextual advertising, and I'm happy that there are applications and everything is fine”

Do you want to do the same?

Leave a request for a free audit, and we will find an effective solution to your problem

Our contacts:

@Boriskas02

+7 999 448 0245

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Link to your website:

Link to your website *

How to increase the number of applications for hair transplantation by 30 times

with the cost of the procedure of 1600 dollars

The task from Roman

“I need more applications to come to my clinic for medical surgery for $1,600”

How did we achieve the result?

Collecting the semantic core

Collecting the semantic core

Analysis of competitors on the block structure

Analysis of competitors on the block structure

Analyzing competitors for keywords

Analyzing competitors for keywords

Optimization and creation of new content

Working through the pages of the site using SEO content

Working with the link mass

Working with the link mass

As a result:

Before:

After:

Final results:

791 applications

Requests on the site from visitors who came from search engines

60 766 visits

How many times have users visited the site from the searchGoogle and Yandex

Data for the period: 01.07.2023–17.03.2024

Google

Percentage of requests in the TOP-10

Customer feedback on our work

Leave a request for a free audit, and we will find an effective solution to your problem

Our contacts:

Telegram

Whatsapp

Our other cases

How many times have users visited the site from the search
Google and Yandex