- Главная страница ›
- Case – GorMedCentr
GORMEDCENTER
Direction: Hair transplant
https://гормедцентр.рф/en
How to increase the number of applications for hair transplantation by 30 times
with the cost of the procedure of 157 thousand rubles
The clinic is engaged in cosmetology services of hair transplantation
At the start of the work, many of the submitted pages were missing from the search query, we optimized the site by increasing the number of queries in the target TOP-10
Task:
“I need more applications for hair transplantation for 157 thousand rubles to come to my clinic”
Before starting the work, we assessed the situation:
We analyzed the summary data
Here is a report from Yandex.Metrica
on the website of the гормедцентр.рф
Data in the report for the period - July 2023
340 visits per month were received from the search
Collecting the semantic core
- We receive information from the customer about his services
- We check traffic on key queries by region
- We leave requests with traffic, filter out requests without traffic
An example of a semantic core:
Why: The semantic core is collected to identify and use keywords and phrases that potential customers enter into search engines to improve the visibility and promotion of the site
Analysis of competitors on the block structure
- We analyze the competitors who are in the top
- We fix their block structure
- We are building a hybrid block structure
Example of the block structure:
Why: Analyzing the structure of the page blocks of competitors' websites allows us to identify the best solutions used in the market and create a hybrid structure that surpasses each competitor. Thanks to this, our site becomes more convenient and relevant for users and the Google and Yandex search engines, providing superiority over competitors
Analyzing competitors for keywords
- We analyze the competitors who are in the top
- We fix their keywords
- We determine how many keywords should be used in the text
Why: Analyzing competitors for keywords allows us to study sites that are in the top of search engines and fix their keywords. We determine the required number of keywords in the text by calculating the arithmetic mean among the top 10 competitors. Based on this data, we form a technical task for writing texts in order to use all important keywords. This ensures the creation of the most relevant content, covering the semantic core as much as possible and increasing our visibility in search engines
Optimization and creation of new content
- We completely change the block structure, design and keywords
An example of content optimization:
Why: Creating high-quality content that meets the needs of users and search engines helps to increase the relevance of the site and improve its position in the search results
Working with the reference mass
We purchase three types of links to improve the visibility of our site in the Google search engine:
- Rental links: Temporary links posted on reputable resources for a certain period of time. They help to temporarily increase the link mass and visibility of the site.
- Permanent links: Links that remain on reputable resources indefinitely. These links contribute to a long-term increase in trust in the site and its credibility.
- Permanent article links: Links integrated into articles on reputable resources. These links help not only in increasing the link mass, but also in creating contextual mentions, which increases the relevance of the site to search engines.
Examples of permanent article links
Why: These actions are aimed at increasing trust in our site and improving its position in the Google search engine, as search bots take into account the number and quality of external links
BF work in Yandex
Step 1: Identification of long-term interests in the portrait of target users
We use behavioral factors to improve the site's position in the search results. First, we analyze the long-term interests of users using Yandex.Metrica. This helps us set up bots so that they look like real users.
Step 2: Pumping bots
Bots are pumped for 12 days, visiting websites and setting up long-term interests by accumulating cookies. Then they log on to the site and behave like real users in order to hide their nature from Yandex.Metrica
Pumping is necessary in order for bots to have a history on the Internet, which helps hide their true nature from Yandex.Metrica
Pumping is necessary in order for bots to have a history on the Internet, which helps hide their true nature from Yandex.Metrica
Step 3: Making a plan, launching bots into operation
We analyze which pages require PF promotion, make a visit plan for a month, gradually increasing the number of visits. This is important in order not to overestimate the CTR and not arouse suspicion from Yandex.
The following screenshots show a comparison of visits with and without bots
Transparency and efficiency
We provide a monthly report that fully displays information about visits to our site by bots. This allows us to quickly adjust the parameters of the behavioral factors (BF) to achieve maximum efficiency
Example of a monthly report:
Why: Regular visits to the site by bots maintain stable activity, time on the site and depth of views. These indicators strongly influence the site's position in the search results, helping it to get to the top faster.
As a result:
the number of visits to the site has increased 42 times, and the number of monthly applications on the site has increased 30 times
Before:
340 visits
July - August 2023
27 applications
July - August 2023
After:
14 277 visits
February - March 2024
791 applications
February - March 2024
Final results:
30
14
Average position
15
71.2%
Requests in the top-10
Yandex
30
14
Average position
15
71.2%
Queries in the top-10
791 applications
Requests on the site from visitors who came from search engines
60 766 visits
How many times have users visited the site from the search
Data for the period: 01.07.2023–17.03.2024
Do you want to do the same? Leave a request for a free audit, and we will find an effective solution to your problem
Our contacts:
Telegram
Telegram *
Watsapp *
Link to your website:
Текстовое поле *
Customer feedback on our work
Roman Gromov
“I started my business in March 2023, and immediately launched contextual advertising. After the domain turned six months old, I thought about SEO and turned to Boris and his team. Already in the fifth month, the number of SEO applications exceeded contextual advertising. I'm glad there are applications, everything is fine.”
Our other cases
Работает на Creatium