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ROYAL GRILL
Direction: Food delivery
CASE: THE HISTORY OF SEARCH ENGINE PROMOTION IN GOOGLE AND YANDEX
We have increased the growth of monthly income on the site from users
from search engines by 150 times.
149.68х
The growth of the monthly revenue stream on the site from users from search engines
81.66х
The growth of the monthly flow of site visits
from users from search engines
Harutyun Karagezyan
Owner Royal Grill
Task:
“Increase the monthly profit from visitors who came to the site from search engines."
Before starting the work, we assessed the situation:
We analyzed the input data
Here is a report from Yandex.Metrica on the site royalgrill.online
Data in the report for the period - November 2021 We received 18.165 rubles from search traffic.
Collecting the semantic core
- We get information from the customer about their services
- Checking traffic on key queries by region
- We leave requests with traffic, filter out requests without traffic
Example of a semantic core:
Why: The semantic core is used to identify and use keywords and phrases that potential customers enter into search engines to improve site visibility and promotion.
Analysis of competitors on the block structure
- We analyze competitors who are in the top category
- Fixing their block structure
- Building a hybrid block structure
Example of block structure:
Why: Analyzing the page block structure of competitors ' sites allows us to identify the best solutions used in the market and create a hybrid structure that surpasses each competitor. This makes our site more user-friendly and relevant for users and Google and Yandex search engines, providing an advantage over competitors.
Analyzing competitors for keywords
- We analyze competitors who are in the top category
- We fix their keywords
- We determine the number of keywords to use in the text
Why: Analyzing competitors for keywords allows us to study sites that are in the top of search engines and capture their keywords. We determine the required number of keywords in the text by calculating the arithmetic mean among the top 10 competitors. Based on this data, we create a technical task for writing texts in order to use all the important keywords. This ensures that the most relevant content is created, covering the semantic core as much as possible, and increasing our visibility in search engines.
Optimization and creation of new content
Completely changing the ad block structure, design, and keywords
Example of content optimization:
Why: Creating high-quality content that meets the needs of users and search engines, helps to increase the site's relevance and improve its position in search results
Working with the reference mass
- Rental Links: Temporary links placed on reputable resources for a certain period of time. They help you temporarily increase your site's link mass and visibility.
Why: These actions are aimed at increasing the credibility of our site and improving its position in the Google search engine, as search bots take into account the number and quality of external links
As a result:
We have increased the growth of monthly income on the site from users from search engines by 150 times.
Before:
Income 18.165₽
November 2021
152 visits
November 2021
After:
Income 2.718.913₽
February 2024
12.412 visits
February 2024
Final results:
19
5
Average position
20
89.1%
Queries in the top 10
Yandex
25
10
Average position
17
66.7%
Queries in the top-10
Data for the period: 01.12.2021–29.02.2024
Do you want to do the same? Leave a request for a free audit, and we will find an effective solution to your problem
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